Join us as we celebrate the launch of NEW BALANCE TOKYO DESIGN STUDIO. The pinnacle expression of New Balance’s long-held beliefs that clean and sophisticated design that pushes boundaries of imagination makes for superior and premium product.
A Japanese proverb Not seeing is a flower (見ぬが花), can mean reality cannot compete with imagination. New Balance’s Tokyo Design Studio seeks excellence through imagination, and the expression of discovering new from old. Striving to establish a simple and honest aesthetic, our four design pillars – precision, nature, sports craft, and protection – are brought to life with the Japanese sensibilities of consideration, authenticity, and quality.